When we talk about website design, the conversation naturally leans towards how a web page might ‘look’. However, the term ‘design’ covers much more. Visual design should support quality content and the user experience.
Four ways design adds value
- Builds trust
- Improves brand perception
- Increases engagement
- Adds delight
Design brilliant content
You should have a good idea who your target audience is, create content to appeal to that audience. Both search engines and visitors value original relevant content.
Design the experience
The term ‘user experience’ (UX) is used to describe how someone interacts with your website. Get it right, and you will delight visitors. Get it wrong, and you will only frustrate them.
UX and Design will naturally cross over
Professional visual design gives you the opportunity to look and feel like your brand online. Solid design improves brand perception and builds trust.
For example: If you’re running a blog, make sure line lengths are short, and the typography is tight. If you’re selling online, optimise for mobile and make sure the checkout process is painless.
Don’t make me think
Google.com is a super example of visual design taking a back seat to the user experience. Granted it doesn’t look very impressive, but we all know it’s incredibly useful.
Let’s put the user first
Email Stephen Meehan to schedule a free 15-minute website enhancing consultation.