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Website Planning

Mastering the Art of Website Planning for a Flawless Redesign

Website planning is a crucial step in any successful website redesign.
Stephen Meehan.
Stephen Meehan December 2023
Table of Contents
Three people standing in front of a whiteboard.

It involves carefully considering and strategising every aspect of your website, from its design and layout to its content and functionality. Without proper planning, a website redesign can quickly become overwhelming and result in a flawed end product.

Do You Really Need a Redesign?

It's all about taking a step back and critically evaluating your current website. Are there outdated elements or a lacklustre user experience? A thorough website audit will shed light on these areas and more, helping you decide if a redesign is the way forward.

Setting the Stage: Goals and Objectives

What's your endgame with this redesign? Increasing sales, improving engagement, or enhancing brand visibility? Set SMART goals to keep your redesign on track and ensure it aligns with your broader business objectives.

The Nitty-Gritty: Comprehensive Website Audit

Here's where you dive deep into your existing site. Look for technical hiccups, assess usability, and evaluate whether your content hits the mark. User feedback is golden here, so gather data and insights to inform your redesign decisions.

Know Your Crowd: Understanding Your Target Audience

Your website needs to resonate with its audience. Who are they? What do they need? How do they behave online? Get these answers, and you'll be on your way to creating a site that truly speaks to your audience.

Laying the Foundation: Information Architecture

This is all about structuring your website logically. Do a content inventory, categorise, and structure your content. Remember, a clear and intuitive navigation structure can make or break the user experience.

Mobile Matters: Designing for Responsiveness

With more folks surfing the web on their phones, your site has to play nice with mobile devices. Use a responsive design, optimise for quick loading, and ensure touch-friendly navigation.

SEO and Content Strategy: The Backbone of Your Site

Keywords are your friends here. Find the right ones, and they’ll help your site climb up those search engine ranks. Pair this with a stellar content strategy, and you're setting yourself up for success.

The Big Picture: Benefits of a Strategic Website Plan

A well-thought-out plan means staying focused and organised. It helps you tackle issues in your current site, boosts your SEO efforts, and ensures your site looks great on both desktop and mobile. In short, a strategic website plan is your roadmap to a successful website redesign.

Stephen Meehan.
Stephen Meehan
I'm a Manchester-based web designer and developer, and the founder of D3 Creative since 2005. My expertise includes collaborating with in-house marketing teams to redesign corporate websites.
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