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UR

An Ahrefs score from 0 to 100 measuring the strength of the backlinks pointing at a single page, as distinct from the website as a whole.

UR stands for URL Rating.

It is the fairer measure when judging whether a page can win a search. A strong website can rank a page that almost nothing links to, and it is that page, not the website behind it, that has to be beaten.

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