Glossary: S
Every term in the glossary starting with S.
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Schema
Structured data added to a page's code to describe what the page is, such as a product, a local business, a breadcrumb trail or a set of FAQs.
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SEO
The work of improving how often a website is found in unpaid search results, and how often the people who find it click through.
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SERP
The page Google shows in answer to a search.
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