Our smartphones allow us to jump between tasks effortlessly, tapping and swiping our way forward. We now expect everything - including websites - to work just as seamlessly.
Page speed matters, but it often takes a back seat to visual design. A beautiful looking website is almost useless if impatient visitors jump ship before it loads.
When we talk about website design, the conversation naturally leans towards how something might ‘look’. However, the term ‘design’ covers much more. The most successful websites consider the content and user experience first.